Anatomy of brand development series: Identity creation and logo development
Start-up and emerging companies have been a signature client base for Sult Mine Creative Group for many years. It’s where we’ve hung our hat and what we as a group genuinely like and understand. Each of these Entrepreneurs featured over the next few days has been raised in a culture cultivated in brand awareness, some have a decent understanding of the important role branding plays in the successful positioning of their business but they may not be aware of how to get from business concept to brand creative,
Michael Peck Photography – Denver, Colorado (www.michaelpeckphoto.com)
I received a phone call from a fellow I was familiar with many years ago who owns a very successful photography studio in Denver Colorado. Michael Peck nurtured a skill as an architectural photographer and has developed a very well-established studio both locally, regionally and nationally. The firm needed help to interpret and develop a new visual identity to be applied in conjunction with an aggressive brand identity marketing.
The budget was tight, the brand needed to look solid, new, and dependable presenting the company as clearly differentiated and future-facing among other choices in the marketplace. A new logo would be applied to visual brand identity, along with a website and printed materials. Sult Mine Creative Group provided the building blocks that Michael needed to promote himself under the new mark.